The Phoenix Effect The Phoenix
Effect
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Queer personal training in Los Angeles with Kai Kim

Confident in your skin.

You built the dream from the outside in. Now we build it from the inside out.

Private 1:1 coaching for people who are ready to feel powerful in their body. In person on Melrose or anywhere over Zoom.

Apply to work with Kai → By application only. 8 clients at a time.
Kai Kim, TPE coach and personal trainer, coaching a strength class

You run the room. Your body should feel like it.

You're crushing it at work. People come to you for answers. Your calendar is a game of Tetris.

And then you catch your reflection and something doesn't line up.

Maybe you spent years training for a body someone else wanted you to have. Maybe every gym you walked into felt like a place you had to shrink yourself to fit. Maybe you just never had a coach who actually saw you.

You deserve to feel as good in your body as you do in the boardroom.

Kai spotting a client on the bench press at The Phoenix Effect
Meet your coach

Kai Kim

they/them  ·  Coach + personal trainer  ·  ISSA Personal Trainer

Coach, personal trainer, director, actor and writer. Kai's favorite lifts are the deadlift and the barbell clean, and their favorite thing about coaching is the community.

Kai's coaching superpower, in their own words:

"Empowering people by finding confidence and joy in their bodies."

Sweaty babysitting vs. confident in your skin.

A lot of trainers show up, make you tired, and send you home without a real program or a single check-in on how you're actually doing. Here's what you get with Kai instead.

Sweaty babysitting (most personal training)Confident in Your Skin (with Kai)
The programWhatever they feel like doing todayA program built for your body and your goals, updated as you get stronger
Your coachSomeone counting your repsA coach who really gets YOU
TrackingNothing written downEvery session tracked, plus habit streaks, measurements and progress photos in the Achieve app
Check-insSee you next weekWeekly check-ins, and you can text or email Kai anytime
Outside the gymNot their problemYour nutrition plan and habits plan, built 1:1 with Kai every month
ResultsFingers crossed14 days to love it or leave it

What you get.

01

8 private sessions a month with Kai. On Melrose or remote over Zoom or FaceTime.

02

A training program built for your body, updated as you get stronger.

03

Your nutrition plan, built 1:1 with Kai every month.

04

Your habits plan. Up to three daily habits that actually move the needle.

05

Weekly check-ins, and you can text or email Kai anytime.

06

The Achieve app. Habit streaks, AI photo meal tracking, goals and milestones, measurements and progress photos.

14 days

Love it or leave it.

We want you to want to be here. Give us 14 days, and if training with Kai isn't the right fit, you don't have to continue your contract.

Kai leading a class through glute bridges at The Phoenix Effect

Come as you are. Leave confident in your skin.

This is for you if:

Kai only works with 8 clients at a time.

You're queer and want a coach who really gets YOU.

You're driven and used to getting what you go after.

You'll show up, follow the plan and do the work between sessions.

You invest in yourself like you invest in everything else that matters.

Apply to work with Kai.

Kai only works with 8 clients at a time and reads every application personally. Five quick questions, about two minutes. If it looks like a fit, Kai will call you to set up your free consult.

Step 1 of 6 What's your number one goal right now?