The Phoenix EffectThe Phoenix
Effect
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A TPE coach and member sharing a fist bump at The Phoenix Effect in Los Angeles
Fitness/Nutrition coaching

Nutrition coaching in Los AngelesStop starting over
every Monday.

Quit guessing.
Eat for the results you want.

Your coach builds a real plan around your goals, your schedule and the food you actually like. New plan every month, check-ins every week, and your coach is a text away when real life happens. 100% online, so you can work with us from anywhere.

$199

A month. That's it.

Nutrition coaching on its own is $199 a month. Add unlimited classes for $399 a month. It's included with every personal training package.

How it works

A coach in your corner.
Every single day.

01

A new plan every month

Sit down 1:1 with your coach every month. You set the goals, we build the plan, and you pick no more than three daily habits to nail.

02

Track it in the app

Your habit tracker, AI photo food log, goals, measurements and progress photos all live in the Achieve app on your phone.

03

Check in every week

A quick weekly reflection keeps you honest, and your coach adjusts the plan before small slips turn into big ones.

04

Text your coach anytime

Dinner out, a crazy week, a plateau. Text or email your coach and get a real answer from a real person.

The method

Built on science.
Built for your life.

Our coaches are certified in Precision Nutrition, and for perimenopause and menopause we follow the research of Dr. Stacy Sims. Your plan is built around how you actually live, so it lasts long after the first month.

Fat loss
Building muscle
More energy
Eating for performance
Perimenopause + menopause
Habits that stick
A member lifting a sandbag overhead during strength class at The Phoenix Effect in Los Angeles
Already on a GLP-1?

We coach
that too.

On Ozempic, Wegovy, Mounjaro or Zepbound? Your coach builds your plan around protecting your muscle while the weight comes off, with enough protein, strength training and habits that last.

You don't need to be on a GLP-1 to work with us. Most of our nutrition clients aren't.

26%

of the weight people lost on tirzepatide was lean mass, which includes muscle.

The study

In the SURMOUNT-1 trial, 255 adults with obesity had body scans while taking tirzepatide for 72 weeks.

What happened

They lost 21.4% of their body weight. About 74% of it was fat, and the rest was lean mass.

What we learned

Losing weight is not the same as losing fat. Enough protein and regular strength training help protect your muscle, so that is exactly what your coach plans for.

SURMOUNT-1 body composition substudy, reviewed in Mollero et al., Nutrients, 2026.
14 days

Love it or leave it.

We want you to want to be here. Give us 14 days, and if nutrition coaching isn't the right fit, you don't have to continue your contract.

Training with us?

Already included
with personal training.

Every personal training package comes with nutrition coaching, so your trainer and your nutrition plan work toward the same goal.

See personal training →
Apply

Apply for
nutrition coaching.

Nutrition coaching starts with a free consult and Success Plan with a coach. Five quick questions so we can match you with the right coach. Takes about two minutes.

Nutrition coaching questions

Good questions.

Is nutrition coaching online?

Yes. Nutrition coaching is 100% online, so you can work with your coach from anywhere. Your monthly session, weekly check-ins and daily tracking all happen on your phone.

How much does nutrition coaching cost?

Nutrition coaching on its own is $199 a month, or $399 a month with unlimited classes. It is included with every personal training package.

Do I have to be on a GLP-1 to get nutrition coaching?

Not at all. Our nutrition coaching is for anyone who wants to lose fat, build muscle or feel better. If you are on a GLP-1 like Ozempic, Wegovy, Mounjaro or Zepbound, we coach that too and build your plan around protecting your muscle.

Can nutrition coaching help me lose weight?

Yes. Your coach builds a plan around your goal, tracks your habits every week and adjusts as you go. Fat loss, strength or both, the plan is built for you.

Do you help with perimenopause and menopause?

Yes. For perimenopause and menopause our nutrition coaching follows the research of Dr. Stacy Sims, and your coach builds your plan around what your body needs right now.

What happens after I apply?

We reach out right away to set up your free 1:1 Success Session, where we go over your goals, pinpoint what's getting in the way and build your plan.

Strong is the
byproduct.

Fill out the application and we reach out right away. One of our coaches builds your plan in a free 1:1 Success Session.