The PhoenixEffect
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Strength training
for women.
You don't need to be fit to start.
That's what starting is for.
Coached strength classes in Hollywood where every workout is scaled to you and your coach knows your name. Nervous about your first class? That's normal, and it's welcome.
High standard.
Zero intimidation.
A coach in every class
A coach is right there with you every class, fixing your form and pushing you just enough.
Scaled to you
From first timers to seasoned lifters, our certified coaches modify every movement so the workout is right for your body today.
Proof you're stronger
We test you, build you, sharpen you, then test you again. Six weeks later you know exactly what changed.
Feel strong in
your own skin.
Every lift class is all levels, first timers included.
Over 40? Strength training is for all ages, and it is especially good for you after 40.
Your first class is free, plus a 1:1 Success Session where a coach builds your plan.
Want more support? Add personal training or nutrition coaching any time.
Women and
LGBTQ+ owned.
We are proud to create a safe and welcoming space for every body and every level. We know what it's like to be the new kid at school, so expect to be welcomed by name.
Come for the coaching.
Stay for the community.
Run club, social club and giving club, plus Sapphletic Club, our free monthly strength training club for queer women and nonbinary folks.
Good questions.
Do I need to be in shape to start?
Absolutely not. That is the reason you would come to the gym in the first place. We have beginners to seasoned lifters, and our certified coaches modify every workout so it is right for you.
I'm over 40. Is this right for me?
Yes. Strength training is for all ages and is especially beneficial for those over 40.
Is this a bro gym?
Absolutely not. We pride ourselves on a friendly and supportive atmosphere for all ages, genders and sexual orientations.
Is The Phoenix Effect LGBTQ+ friendly?
Yes. TPE is queer and women-owned, and our community reflects that. Every body is welcome in every class.
What should I wear and bring to my first class?
We have a water bottle filler and towels. Wear comfortable workout clothes and shoes and you are all set.
